Mint Marketing has been handling Indeed’s business-to-business campaigns in Europe since 2018. We coordinate address selections and deliveries with our local partners for email campaigns and direct mail campaigns in the Netherlands, England, Germany, France and Italy. Indeed is also considering expanding its marketing activities to Belgium, Austria, Switzerland, Norway, Sweden and Poland in 2025.

In each country, we use file owners who have knowledge of the local market, customs and privacy guidelines that apply. We have all received the same GDPR guidelines from the European Union, but each country interprets them differently, and there are therefore differences in application per country.

For example, in Germany it is customary to mention the source on the expression (mailpack). And in England, for example, we do provide a personal e-mail address. The differences per country are therefore important to know and apply. That is why Indeed uses a specialist in Europe who has this knowledge and the network to make its campaigns successful and to comply with the applicable legislation and local customs.

After each campaign, we provide an analysis of the response results after 30 and 60 days in a standardized report that is the same for each country. This way, differences per country are clearly visible and we anticipate them in a next campaign.