Nederlands
EnglishHow Mothers Discovered the World of Hero Baby
Reach (expectant) mothers for the world of Hero Baby. That was the assignment for a lead campaign by Mint Marketing. The world of Hero Baby is aimed at (expectant) mothers who can register for a savings program.
The concept
Directly upon registration for the World of Hero Baby, free points and a welcome box are ready. The points from the savings program can be exchanged for attractive products, such as night lights, cutlery sets, toys or baby monitors. With the so-called Milestone Cards, the mother receives an extra advantage. In short, a nice savings program that every (expectant) mother would like to participate in.
Mint Marketing’s Lead Campaign
In 6 months, together with our partners, we have fed the savings program with registrations. We succeeded with our strategy in which we worked multichannel, via various channels, to reach the mothers. Think of personalized e-mail newsletters, banners on websites, use of social media and advertisements in magazines. The newsletters contain fun tips and facts about the pregnancy or the baby.
The results
We achieved no less than 12,500 registrations for the email newsletter with our lead campaign.