{"id":942,"date":"2020-11-08T21:25:13","date_gmt":"2020-11-08T20:25:13","guid":{"rendered":"http:\/\/www.sosdesign.nl\/mint3\/?page_id=942"},"modified":"2024-12-31T16:51:09","modified_gmt":"2024-12-31T15:51:09","slug":"ons-werk-hero-baby","status":"publish","type":"page","link":"https:\/\/mintmarketing.nl\/en\/our-work-hero-baby\/","title":{"rendered":"Our work - Hero Baby"},"content":{"rendered":"<h2>Hoe moeders de wereld ontdekten van <span class=\"uk-text-primary\">Hero Baby<\/span><\/h2>\n<div>\n<p>Bereik (aanstaande) moeders voor de wereld van Hero Baby. Dat was de opdracht voor een leadcampagne van Mint Marketing. De wereld van Hero Baby is gericht op (aanstaande) moeders die zich in kunnen schrijven voor een spaarprogramma.<\/p>\n<\/div>\n<h2><span class=\"uk-text-primary\">Het concept<\/span><\/h2>\n<div>\n<p>Direct tijdens registratie voor de <a href=\"https:\/\/sparen.dewereldvanherobaby.nl\/\" target=\"_blank\" rel=\"noopener\">World of Hero Baby,<\/a> staan \u200b\u200bgratis punten en een welkomstbox klaar. De punten uit het spaarprogramma kunnen worden ingewisseld voor aantrekkelijke producten, zoals nachtlampjes, besteksets, speelgoed of babyfoons. Met de zogenaamde Milestone Cards krijgt de moeder extra voordeel. Kortom, een leuk spaarprogramma waar elke (aanstaande) moeder aan mee zou willen doen.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/HeroBaby-StapindewereldvanHeroBaby.png\" alt=\"\" title=\"\"><\/p>\n<h2><span class=\"uk-text-primary\">De leadcampagne van Mint Marketing<\/span><\/h2>\n<div>\n<p>In 6 maanden tijd hebben wij samen met onze partners het spaarprogramma gevoed met inschrijvingen. Dat is gelukt met onze strategie waarin we multichannel, via verschillende kanalen, hebben gewerkt om de moeders te bereiken. Denk hierbij aan gepersonaliseerde e-mailnieuwsbrieven, bannering op websites, inzetten van social media en advertenties in magazines. In de nieuwsbrieven staan leuke tips en weetjes over de zwangerschap of de baby.<\/p>\n<\/div>\n<h2><span class=\"uk-text-primary\">Het resultaat<\/span><\/h2>\n<div>\n<p>We bereikten met onze leadcampagne maar liefst 12.500 inschrijvingen voor de e-mailnieuwsbrief.\u00a0<\/p>\n<\/div>\n<p>\n    <a href=\"\/ons-werk-indeed\/\">Ons werk &#8211; Indeed >><\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Use Case - Hero Baby\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Hoe moeders de wereld ontdekten van <span class=\\\"uk-text-primary\\\">Hero Baby<\\\/span>\",\"content_en_gb\":\"How Mothers Discovered the World of <span class=\\\"uk-text-primary\\\">Hero Baby<\\\/span>\",\"margin\":\"medium\",\"maxwidth\":\"xlarge\",\"title_decoration\":\"bullet\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Bereik (aanstaande) moeders voor de wereld van Hero Baby. Dat was de opdracht voor een leadcampagne van Mint Marketing. De wereld van Hero Baby is gericht op (aanstaande) moeders die zich in kunnen schrijven voor een spaarprogramma.<\\\/p>\",\"content_en_gb\":\"\n\n<p>Reach (expectant) mothers for the world of Hero Baby. That was the assignment for a lead campaign by Mint Marketing. The world of Hero Baby is aimed at (expectant) mothers who can register for a savings program.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"<span class=\\\"uk-text-primary\\\">Het concept<\\\/span>\",\"content_en_gb\":\"<span class=\\\"uk-text-primary\\\">The concept<\\\/span>\",\"maxwidth\":\"xlarge\",\"title_decoration\":\"bullet\",\"title_element\":\"h2\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Direct tijdens registratie voor de <a href=\\\"https:\\\/\\\/sparen.dewereldvanherobaby.nl\\\/\\\">World of Hero Baby,<\\\/a> staan \\u200b\\u200bgratis punten en een welkomstbox klaar. De punten uit het spaarprogramma kunnen worden ingewisseld voor aantrekkelijke producten, zoals nachtlampjes, besteksets, speelgoed of babyfoons. Met de zogenaamde Milestone Cards krijgt de moeder extra voordeel. Kortom, een leuk spaarprogramma waar elke (aanstaande) moeder aan mee zou willen doen.<\\\/p>\",\"content_en_gb\":\"\n\n<p>Directly upon registration for the <a href=\\\"https:\\\/\\\/sparen.dewereldvanherobaby.nl\\\/\\\">World of Hero Baby,<\\\/a>  free points and a welcome box are ready. The points from the savings program can be exchanged for attractive products, such as night lights, cutlery sets, toys or baby monitors. With the so-called Milestone Cards, the mother receives an extra advantage. In short, a nice savings program that every (expectant) mother would like to participate in.<\\\/p>\",\"margin\":\"\",\"maxwidth\":\"xlarge\"}},{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/HeroBaby-StapindewereldvanHeroBaby.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"<span class=\\\"uk-text-primary\\\">De leadcampagne van Mint Marketing<\\\/span>\",\"content_en_gb\":\"<span class=\\\"uk-text-primary\\\">Mint Marketing's Lead Campaign<\\\/span>\",\"maxwidth\":\"xlarge\",\"title_decoration\":\"bullet\",\"title_element\":\"h2\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>In 6 maanden tijd hebben wij samen met onze partners het spaarprogramma gevoed met inschrijvingen. Dat is gelukt met onze strategie waarin we multichannel, via verschillende kanalen, hebben gewerkt om de moeders te bereiken. Denk hierbij aan gepersonaliseerde e-mailnieuwsbrieven, bannering op websites, inzetten van social media en advertenties in magazines. In de nieuwsbrieven staan leuke tips en weetjes over de zwangerschap of de baby.<\\\/p>\",\"content_en_gb\":\"\n\n<p>In 6 months, together with our partners, we have fed the savings program with registrations. We succeeded with our strategy in which we worked multichannel, via various channels, to reach the mothers. Think of personalized e-mail newsletters, banners on websites, use of social media and advertisements in magazines. The newsletters contain fun tips and facts about the pregnancy or the baby.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"<span class=\\\"uk-text-primary\\\">Het resultaat<\\\/span>\",\"content_en_gb\":\"<span class=\\\"uk-text-primary\\\">The results<\\\/span>\",\"maxwidth\":\"xlarge\",\"title_decoration\":\"bullet\",\"title_element\":\"h2\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We bereikten met onze leadcampagne maar liefst 12.500 inschrijvingen voor de e-mailnieuwsbrief.\\u00a0<\\\/p>\",\"content_en_gb\":\"\n\n<p>We achieved no less than 12,500 registrations for the email newsletter with our lead campaign.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"right\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Ons werk - Indeed >>\",\"content_en_gb\":\"Our work - Indeed >>\",\"icon_align\":\"left\",\"link\":\"ons-werk-indeed\\\/\",\"link_en_gb\":\"en\\\/our-work-indeed\\\/\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"none\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"totop\",\"props\":{\"margin\":\"remove-vertical\",\"text_align\":\"right\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"small\"}}]}]}]}],\"version\":\"4.4.18\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Mothers Discovered the World of Hero Baby Reach (expectant) mothers for the world of Hero Baby. That was the assignment for a lead campaign by Mint Marketing. The world of Hero Baby is aimed at (expectant) mothers who can register for a savings program. The concept Directly upon registration for the World of Hero [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-942","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/pages\/942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/comments?post=942"}],"version-history":[{"count":11,"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/pages\/942\/revisions"}],"predecessor-version":[{"id":3300,"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/pages\/942\/revisions\/3300"}],"wp:attachment":[{"href":"https:\/\/mintmarketing.nl\/en\/wp-json\/wp\/v2\/media?parent=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}