PuzzelBrein is a magazine where you can win prizes with various puzzles. For years, PuzzelBrein had been relying on the same type of lead generation campaigns to recruit new subscribers. They noticed that the quality of these types of leads was getting worse and worse. The campaigns were less and less aligned with the desired target group. It was time for a new campaign.

PuzzleBrain went in search of partners with Mint Marketing who would like to give away the puzzle booklet as an incentive to existing or new customers. In return, PuzzleBrain receives permission via a form to make these people a nice offer with a special discount later.

This way of working provides PuzzleBrain with high-quality leads: people who are really interested in puzzles. On the other hand, it provides the partners with loyal customers, which results in more turnover.

Rowi van den Nieuwenhof (owner of Roniko BV, the publisher of PuzzleBrain):
‘Mint Marketing is the only lead specialist I know who dares to think outside the box. They do not think about large-scale short-term actions, but they look for creative, tailor-made solutions that ultimately also lead to large volumes and that can continue for a long time.’